What is SEO?
Search engine optimization optimizes the search result. It is a digital marketing technique that mostly focus on the website’s presence when the search results display on any search engine.
SEO helps in improvising the rank of the website. By doing that, the site will be display on the top of the search performed by the search engine.
How does it work?
In search engines, we have automated robots. These robots carry all types of information about the site and blogs that are associate with the website. The data that is collect is the page speed, meta, internal links, back links title tags etc. With the help of this collection of data, the robots determine when your website will be search and shown.
Optimization of the website depends on two factors: off-page and on-page ranking. In ON-page SEO, we focus on the material present on the page, for example URLs, internal links title tags, content, etc. while the off-page ranking is based on the links that are connected to our site from other resources.
How to Make Facebook Page SEO Friendly?
Facebook is one of the best social media platforms for promoting business. but there are a huge number of pages on Facebook, so to drive the audience to our Facebook page is by improving SEO ranking of our page.
Millions of users are on Facebook from all around the world. By using correct methods and techniques we can improve the ranking of the page, by this method brands can easily get value and recognition. So, let’s see what are these methods?
Name of the page
Deciding the suitable user’s name for the Facebook page matters. The name of the Facebook page should be catchy, attracting and easy to remember. Facebook page name can’t be change in future thus choose it wisely.
Avoid adding unnecessary words in the title of the page. Select a small and attracting tail of keywords, be careful while selecting first word, and google lays emphasis on it.
Keywords
One of the most important and basic elements in SEO is keywords. Try to search the most effective and straightforward keywords for the company. select a keyword that is highly specific so that you will be able to reach out to a broader target audience.
choose specific and low volume keywords, avoid keyword stuffing as much as possible and keep looking for new keywords and rankings. know more about SEO en.wikipedia.org
Backlinks
It will help you have more reach with trusted and reputed websites. Google tends to see this factor more, if you use backlinks of any unknown or random pages then it might bring your page down.
you can share the links in your blogs and post on Facebook, from there users may share your post and unknowingly promote your page.
About tab
This page gives an idea to the visitors about what the page is all about, it holds the first impression of the brand and should carry all relevant information about the business.
Avoid writing down anything out of your mind. calmly think about deeper about it and then start writing, about the tab. Just start thinking as a visitor and decides whether you will end up being influence or just a trespasser. keep the information informative, simple and interesting.
Update the business information
Provide the business information correctly so, that the users can contact the page directly. There are multiple businesses on Facebook, but not all of them actually delivers a quality products or services as shown on their page. By providing the right information about your brand, will build the trust of the masses. Your business details must include all the needed information like contact details, address, working hours, partners etc.
Keep the page updated
Keep your page active and update it with posts. The page should be more attractive if it is being update with the unique and catchy posts. Make sure when people visit on your page, they must get new and attractive posts.
Timing is everything
This point is the most significant among all. In Facebook we have noticed that some posts get huge number of likes. And some get struggles even to get few. It’s all because of the timing of posting content. If we post things at the correct timing then it will pop up on the top. And a huge audience will be interacting with your posts and updates. But if the timing is incorrect , it will be lost somewhere. Want to learn more about seo then reach us on “MINNIONS TECH”